Conway Electric

Task: Convince an audience that Conway Electric's products are worth the high price tag. 

Idea: Use playful visuals to convey the versatility of Conway's extension cords, showing its functionality and stylish design. 


Instagram ads: 

Instagram ads that run seasonally draw users in with their playful images and colorful products. Along with one line of crafty copy the caption contains information about the product, explaining its benefits.

Even Nana approves.

Celebrate the holidays in style with the powerful and quick-charging Extō USB. Able to support two outlets and two USBs, our extension cord detects your device and sends the necessary power for a fast charge. Once fully charged, the Extō USB port automatically shuts off, preserving and extending your device’s battery life. Make Nana jealous and get your Extō USB today on our website. (Link in bio)

Stylish extension (cords).

Celebrate Summer in style. With two outlets and two USBs, our smart extension cord sends the necessary power to charge your device as fast as possible. When charged, the Extō USB port stops sending power, preserving and extending your device’s battery life. Make a statement this season. Buy your newest hair accessory today on our website. (Link in bio)

Powerful enough to control Dash.

Walk into Fall fully charged. Our Extō USB extension cord features two outlets and two USBs that deliver the appropriate power to charge your device as quickly as possible. Once fully charged, the smart USB automatically shuts off to preserve and extend your device’s battery life. Walk your dog, in charge, all day long. Visit our website today so your dog can sport the Extō USB. (Link in bio)

Electricity in the air.

Start off Spring electrified. Our smart extension cord, featuring two outlets and two USBs, sends the proper power to quickly charge your device. At a full charge, the Extō USB port cuts off power to preserve and extend your device’s battery life. Attend prom with confidence and in style. Visit our website today to wear the Extō USB on prom night. (Link in bio)


Instagram profile:

A new profile grid allows Conway to share information about their company, their message, and show their product. This idea fits right in with the message that Conway's products are versatile. 


New packaging and reusable box:

A colorful new look lets Conway's personality show through their packaging. The packaging also breaks down into useful gadgets such as a cord holder or phone stand, which are branded. The versatility of the box is also a sign that Conway's products are versatile, showing its style and function. 


Cord bracelet:

A cup sleeve, available at select coffee shops that feature Conway's products, have top and bottom pieces of cardboard that break away and reveal a Conway-inspired bracelet. The bracelets are a nod to Conway's colorfully weaved cords. The bracelets are also branded with Conway's name. 

 


Want to check out the brand book with more information on the campaign? Click here.

 

Credits:

My role: Art Director 

Strategy: Casey Hickman

Writer: Chloe Francois 

Media planner: Alli Brown

Account Manager: Maddie Landers